Local AEO is the process of optimizing a website for discovery by AI platforms with a specific focus on “local prompts.” AI platforms can include ChatGPT, Google Search’s embedded AI Overviews, and even mobile conversations with next generation voice assistants like Gemini. A local prompt is a prompt, or conversation with an AI assistant, that specifically references a particular religion. Users may ask AI to help them find top rated the best mechanic in their area, or cafes with free wifi and outlets in their neighborhood. 

Local AEO is the next evolution of Local SEO, and, soon, the replacement. While Local SEO prioritized appearance in Google Search, Local AEO prioritizes appearance across a variety of answer-based experiences like ChatGPT, as well as Google’s AI Overviews—which increasingly appear in traditional search for local queries. All of the fundamental aspects of Local SEO still apply.

Duda’s Local AEO audit crawls your submitted domain to determine whether or not several proven optimization strategies are present, based on research conducted across nearly one million websites. This data is combined with information gathered from popular AI models through advanced UI scraping technology, designed to simulate real user interactions for the most accurate response data. These responses are aggregated and calculated to determine visibility, position, and sentiment. Similar research is done against your competitors, as well. Your personalized audit will include all of this, and more.

Duda calculates your AI Visibility Score by dividing the number of responses mentioning your brand against the total number of responses in general, then multiplying that number by 100. The result is a percentage showcasing how often your brand appears in AI responses across all relevant local prompts. 

Yes! You can use and reuse Duda’s Local AEO audit tool again and again to create reports for your site, your clients’ sites, and even prospective clients’ sites.